James Tribbiani
Tourism is one of main economic pillars in Greece as it represents an estimated 20% of its GDP. The economic growth is achieved through the tourism entrepreneurs the majority of them run an SME which means that the spirit of entrepreneurship is the most important lever of national economy.
The main tourism activity is focused in mass market tourists which means mainly recreation tourism and a small percentage of the whole tourism economic transactions, which is estimated to be less than 10% is coming from alternative forms of tourism such eco-tourism, educational tourism, religious tourism, third age, health tourism, wine tourism, sport tourism or professional tourism etc.