Cynthia Radnitz, Katharine L Loeb, Julie DiMatteo, Kathleen L. Keller, Nancy Zucker and Marlene B. Schwartz
Optimal Defaults in the Prevention of Pediatric Obesity: From Platform to Practice
The term “optimal defaults” refers to imparting pre-selected choices which are designed to produce a desired behavior change. The concept is attractive to policymakers because it steers people toward desirable behaviors while preserving free choice through the ability to opt out. It has been found to be a powerful behavioral determinant in areas such as pension plan enrollment, organ donation, and green energy utilization.
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